Posted on August 09 2017
Antonym was founded on the belief that amazing makeup can be made with clean ingredients and that testing on animals is WRONG. We are animal lovers through and through…our mascara, Lola Lash Too, was named after Val’s dog Lola who had amazing lashes. There’s a good chance that, right now, one of our dogs is roaming the office.
However, the market is full of contradicting information making it difficult to discern what’s what and who’s who. So-and-so brand is cruelty free but is owned by a parent company that isn’t. Another brand has cruelty free products in the US but tests on animals in other markets. These are not animal spas where animals are treated to makeovers. They are mistreated, kept in cages, exposed to harsh chemicals and injured.
According to Humane Society International, an estimated 300,000 animals die each year in cosmetic animal tests in China alone and over 75% of countries world wide still allow animal testing. Those are terrible stats!
And it is just not necessary. There are thousands of safe ingredients that makeup companies can use that do not require testing on animals.
Fed up? Join the cause!! These 6 tips will help you start saving some bunnies (and kitties, puppies and other animals):
1. Just Do It
Going cruelty free is a mindset first. If you make up your mind, the rest is easier than you think.
2. Dig Deeper
There are many great resources for information about cruelty free cosmetics. Our favorite blogs are crueltyfreekitty.com, logicalharmony.net and mybeautybunny.com. Each of these blogs provides awesome info and extensive lists of cruelty free cosmetics brands.
3. Look for the Bunny
These are 2 great “bunny” certifications (there are others) that ensure cruelty free: PETA and Leaping Bunny, look for those for peace of mind.
4. Start Small
Don’t just toss out your entire bathroom inventory, rather, use up what you have and make a gradual switch. Tossing everything will just add to the local landfill.
5. Don’t Forget The Toothpaste
When it comes to animal testing everyone thinks about lipsticks and mascara, but the reality is, it also applies to basics such as toothpaste, soaps, lotions, shampoo, mouthwash, creams. Keep in mind that many drugstore brands are not cruelty free.
6. What about brushes?
Yep. Brushes too. Animal hair brushes are made from horse, squirrel, goat, badger hair. With amazing synthetic brushes available today, there’s no need to use animal hair brushes. Antonym brushes are 100% cruelty, free, vegan certified and professional grade. (Bonus: synthetic brushes are better for you because they don’t contain hair follicles that can trap bacteria.)
You can make a difference! And the best way to do it is to buy cruelty free makeup and cosmetics. Vote with your wallet. Money talks. Then, reach out to that fave brand that still tests on animals and tell them you won’t tolerate animal cruelty. And finally, sign the Humane Society pledge here. Because, well, bunnies.