We set out to create an organic makeup line that performs exceptionally well, yet is gentle on the skin, the environment and cruelty free.
Antonym Cosmetics was founded in 2010 by Miami makeup artist Valerie (Val) Giraud who sought to create a line of makeup and makeup brushes that were cruelty free and gentle on the skin. According to Val, natural makeup doesn’t have to mean a natural look. This is why Antonym is both certified natural and organic and highly pigmented.
As a certified organic and natural brand of makeup, we also chose sustainable materials for the packaging and our brushes, using bamboo. After several years of product development, the makeup line was launched in 2013 at an industry event in Los Angeles. Since then, Antonym has had a wonderful reception.
From amazing makeup artists who have used Antonym makeup on the red carpet at The Golden Globes (Robin Wright, Kate Mara, Ruth Wilson), Sundance (Keira Knightely, Ashley Green), AMA Awards (Elizabeth Banks), Film Premieres (Felicity Jones, Annabeth Gish), to wonderful write ups by bloggers and the media. Today Antonym is an eco-luxe brand that is growing a niche presence in the US market and has also expanded to Australia and New Zealand, Israel, Pakistan.